BPBrandPatrol
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About BrandPatrol

Brand budgets should fund your growth, not someone else's arbitrage

We started BrandPatrol because the same pattern kept showing up across brands we talked to: paid-search budgets quietly leaking to affiliates and hijackers bidding on the brand's own name, discovered only after months of commission paid on traffic that was never earned.

The story

Built from the affiliate side of the table, not just the brand side

Most brand-protection tooling is built by people who have only ever looked at the problem from the brand's dashboard. Our team has sat on the other side too — running affiliate programs, reading redirect chains, and knowing exactly how a hijacker structures a landing page to survive a network's spot checks.

That's the gap BrandPatrol closes. Instead of a generic "someone is using your trademark" alert, every case comes with the specific affiliate ID, the network behind it, and the redirect chain connecting the ad to the payout — the same evidence a network's compliance team asks for, assembled before you ever have to ask.

Knowing the affiliate side also means knowing where a generic scanner gets fooled: a redirect chain that takes three or four hops before it reaches the real landing page, a tracking parameter that only appears mid-chain, a partner ID that only means something once it's checked against the roster you've actually authorized. Those are the details a case file has to get right, not gloss over.

We kept the product small and specific on purpose: one job, done to evidence-grade standard, instead of a broad "marketing intelligence" suite that treats brand bidding as one checkbox among fifty.

What we hold ourselves to

Three rules every case file follows

These aren't aspirational — they're how the product is actually built.

Evidence, not accusation

A case only ships with a timestamped SERP and landing-page screenshot, a traced redirect chain, and — where one exists — the affiliate ID and network behind it. If a detection can't clear that bar, it doesn't become a case; it stays a hunch, and hunches don't reach your inbox.

Public information only

Everything we read is what a shopper searching your brand would already see, plus the public ad-transparency record every advertiser is required to publish. No login to your ad accounts, your affiliate platform, or your CRM — no OAuth grant, no API key, nothing behind a wall — and no end-customer personal data ever enters a case file.

Your roster comes first

Every detection is checked against the partner roster you maintain for that brand before it's ever raised as a case. Keep the roster current as your program changes, and an approved affiliate never turns into a false alarm you have to chase down and dismiss.

Where the line is

What we deliberately don't do

Being useful to you and overreaching into your business are different things. Five boundaries we hold on purpose:

  • No enforcement on your behalf. We hand over the case file, not a cease-and-desist. Filing a complaint with your network, your ad platform, or your legal team is your call to make and yours to run.
  • No access to your systems. No login to your ad accounts, your affiliate platform, or your CRM — nothing beyond the public search results and the public ad-transparency record.
  • No bundled "marketing intelligence" suite. We don't fold brand bidding into a broader analytics or SEO product where it becomes one checkbox among fifty. This is the one job we do.
  • No outcome guarantees. Detection depends on an ad actually serving at the moment a scan runs, and what happens to a case afterward is decided by your network or platform, not by us.
  • No naming clients we haven't been given permission to name. If you don't see logos or case studies on this site, that's why — not because there's nothing to show.
Day to day

How we work

None of this shows up as a line in the product — it's how the small team behind it actually operates.

A small, hands-on team
The people who build and tune detection are the same people who review your cases — case review isn't outsourced to a separate support layer that relays findings from someone else.
Every case reviewed by a person before it reaches you
Automated detection finds candidates; it doesn't get the final word. Someone checks the redirect chain, the screenshot, and the roster match before a detection becomes a case in your workspace.
Scope agreed in writing before anything runs
Keywords, regions, and devices are confirmed with you before monitoring starts — for a single brand or for every brand an agency onboards — so you know exactly what's covered, with no surprise coverage gaps and no monitoring you didn't ask for.
Findings delivered as evidence, not accusation
A case file states what was observed — the ad, the redirect chain, the affiliate ID and network where one exists, the timestamp — and lets you decide what it means for your program. We don't editorialize a detection into a verdict.
How we're built

A small, hands-on team — on purpose

BrandPatrol is run by a compact group who each work cases directly, not a layer of account managers relaying findings from someone else.

Monitoring & detection Builds and tunes the scans that watch branded search results across the regions and devices your customers actually use, keeps scan schedules running on the cadence you chose — one-time, weekly, or continuous — and adjusts coverage as your branded-keyword list changes, so it matches your program instead of a generic template.
Case investigation Traces every flagged ad through its redirect chain — hop by hop, from the SERP ad to the final landing page — to a specific affiliate ID and network, checks it against your roster, and is the review that keeps an approved partner from ever reaching your workspace as a false case.
Client & agency success Scopes new brands and agency workspaces, walks an agency through onboarding its first client brand, keeps reporting aligned to what your network or your clients actually need, and is the first response when something in a case looks off.
Check our work. The detection methodology is published on How it works, our data practices on Privacy Policy, and the agreement that governs the service on Terms of Service — read them, not just this page, before you trust a case file.

Want to see how this looks on your brand?

Tell us your branded keywords and the regions that matter — we'll scope what a first pass would find.

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