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Notes on brand bidding and ad hijacking, from someone who reads the redirect chains

Three pieces on what brand bidding actually costs, how to trace a redirect chain yourself, and why the clause against it in most affiliate agreements rarely does what everyone assumes it does.

What brand bidding actually costs you

The accounting illusion that makes an intercepted branded-search commission look like normal performance, plus the auction effect it creates on your own CPCs.

By [Author name] · 18 September 2026 · 9 min read

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How to read a redirect chain

Where the affiliate identifier actually lives in a redirect chain, why the final URL alone proves nothing, and the traps that catch people checking one by hand.

By [Author name] · 18 September 2026 · 8 min read

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The brand-bidding clause in your affiliate terms is probably unenforceable in practice

Why the clause almost every affiliate program already has rarely gets enforced, and a more realistic remedy ladder than jumping straight to termination.

By [Author name] · 18 September 2026 · 8 min read

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